Membership Manager

Full Time
Job Description
At Fnatic, we’re building out our membership programme and we need someone to be its key champion. Someone always thinking about what drives community and fandom, how we can create a sense of belonging for all those that engage with our brand, and how we can overdeliver on expectations of our community.
As our first Membership Manager, you’ll work closely with our Community, Marketing and Product teams on many exciting projects designed to open the black and orange world to a whole new audience of fans. You’ll also curate our activity and communication with our crowdfund investors; a group of fans so passionate they’ve put their money where their mouth is, backing our ability to stay at the top as the number 1 performance brand in esports.
This is a massive opportunity to build hype and something insanely fresh, and be at the forefront of us achieving our company mission to forge a nation of 1 billion Fnatics.

Your mission is to:

    • Build and own a membership strategy that unifies Fnatic’s community initiatives, that makes being a part of this community second to none
    • Drive adoption of Fnatic ID; the basis of our membership efforts
    • Constantly refine Fnatic’s membership offering and tiers, and seek out ways to deliver value and build hype
    • Own monthly communications to our crowdfund investors and lead on the organisation of annual summits
    • Work closely with Marketing to understand the audience, and utilise insights to feed into the future membership roadmap
    • Regularly take the pulse of members to understand the drivers of engagement and retention
    • Be across key Fnatic initiatives to ensure members have insider access to new products and announcements
    • Work closely with D2C to drive product sales to members in a way that doesn’t detract from our brand
    • Research membership programmes within other youth-focused brands, and ensure Fnatic continues to innovate and be best-in-class

We’re looking for:

    • A deep understanding of youth culture and what resonates with that audience
    • Proven ability to drive membership uptake, and curation of successful membership programmes
    • Understanding of digital marketing and product metrics; and the levers that can be pulled to improve them
    • A passion for gaming and knowledge of the ecosystem
    • A team player; comfortable coordinating initiatives that touch multiple areas of the business
    • Comfort in things moving fast; with ability to bring ideas to life quickly
    • Excellent written and verbal communication in English, other languages useful!

What we have to offer:

    • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
    • Award winning office in the heart of Shoreditch in London
    • Hybrid onsite/remote work policy
    • Private medical insurance (Vitality)
    • ASOS discount
    • Eyecare vouchers
    • Cycle to work scheme
    • Self-development book requests for the Fnatic Library
    • Fnatic shop staff discount
    • Fruit, drinks and snacks available daily in the office
    • Regular lunch clubs, Friday drinks and other social activities
About us:
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Our pros and creators generated more than 100m hours of entertainment content in 2020, showcasing our global partners to an audience of more than 15m fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.