Social Platform Manager Instagram Facebook

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Job Description

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew “Nadeshot” Haag. 100 Thieves has leading esports teams competing in League of Legends, Fortnite, Call of Duty, Valorant, and Apex Legends. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the Cash App Compound, which is a 15,000 sq ft esports facility and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB and 2HYPE.

About 100 Thieves

100 Thieves is looking for a Social Platform Manager to oversee all 100 Thieves Instagram and Facebook channels. The ideal candidate has an in-depth knowledge of both platforms and knows how to optimize content and drive views and engagement on both. The Platform Manager must  have a deep understanding of how audiences and fans interact and create on the platforms. Must be able to communicate effectively to a team of creators focused on hitting target KPIs. A general sense of esports and gaming culture is preferred, plus an interest in general entertainment and pop culture. This position will be based in Los Angeles, California.


  • 3+ years professional experience working in a social media or community management role
  • Expert knowledge of Instagram and Facebook and a proven track record of running a successful brand on these platforms
  • Deep understanding of how audiences and fans interact on these platforms and/or are creative on those platforms
  • In depth knowledge of Instagram and Facebook’s platform behaviors and mechanics as well as the ability to interpret analytics and data
  • Ability to help develop and execute a social media strategy for all 100 Thieves brands across all Instagram and Facebook channels
  • Strong leadership and communication skills, including the ability to work with senior leaders across all departments of the company
  • Ability to set goals, track progress and adjust accordingly if KPIs are not met
  • Have an unwavering thirst for all trends and new features on Instagram and Facebook
  • Can be outward-facing with partners at Instagram and Facebook to advise on growth opportunities and strategies
  • Ability to think creatively in a fast-paced environment
  • Ability to self manage and prioritize appropriately
  • Good editorial judgment and creative and critical thinking skills are required


  • Create a social media strategy with a focus on driving fan engagement and building communities for all 100 Thieves brands on Instagram and Facebook
  • Work with producers and creators to brainstorm ideas and assets optimized for Instagram and Facebook
  • Create a playbook for social media producers on ways to best optimize content for Instagram and Facebook
  • Work with leadership to set and track goals for audience growth and engagement
  • Collaborate cross-departmentally on pre and post-sale planning and reporting for social campaigns, including big company initiatives
  • Track content performance and apply actionable insights

 Why You’ll Love 100 Thieves

  • You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
  • You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs
  • You will be a key leader in helping us reach our goal of being recognized as the lifestyle brand that took competitive gaming mainstream
  • We offer an incredible benefits package including 100% company paid medical/dental/vision insurance, unlimited paid time off including three seasonal breaks, paid FMLA and Parental Leave, and a quarterly apparel stipend

100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.